Lucia Boscaini, Brand and Heritage Curator of Bulgari, once said, “A jewel can bring out the best in a woman. It is an expression of taste and personality especially when it is one piece that is so elegant and wearable like a second skin.” Hence why the Italian powerhouse’s Serpenti has always been an iconic symbol of Bulgari as an emblem of freedom and liberation for women since decades ago. It is worn as a symbol of courage and strength — which many find relatable.

Lucia Boscaini, Brand and Heritage Curator of Bulgari, once said, “A jewel can bring out the best in a woman. It is an expression of taste and personality especially when it is one piece that is so elegant and wearable like a second skin.” Hence why the Italian powerhouse’s Serpenti has always been an iconic symbol of Bulgari as an emblem of freedom and liberation for women since decades ago. It is worn as a symbol of courage and strength — which many find relatable.

Now there’s a new Bulgari icon and it’s the Fiorever. The name derives from the combination of the Italian word for ‘flower’ and English’s ‘forever’ — Bulgari describes it as a ‘whimsical marriage’. It is an emblem of the Roman passion for life, which decorates many vestiges of the Roman Empire in the past. Bulgariimmortalises it in an enchanting diamond collection consisting of twenty-four distinctive pieces.

This wild bloom consists of four petals, crafted with the highest quality of diamonds, centring around a precious solitaire that is valued from 0.10 to 0.50 carats. It carries on Bulgari’s trademark style of designing through volume with the petals tilting upward.

Like all of the other pieces including the powerful Serpenti, the Fiorever holds a special meaning. A Fiorever woman dares to follow her own instinct and never compromises. Each day is a joyful one, while her nights are exhilarating — a life that is described as a spontaneous adventure.

Do you attribute Venice as a point of inspiration?
Yes of course. Venice is where I live and where I design my pieces. It is a living museum that ‘opens’ all year round. Venice is a melting pot of culture and I am sure you can always find something interesting there. The Princess Flower Collection, for instance, was inspired by the Doge’s Palace (Palazzo Ducale) located in St. Mark’s Square.

But every country has something to give. I can be in Malaysia and find inspiration in the tropical forest and India the next day and be inspired by the colourful culture.

What is the significance of the ruby to Italian jewellers?

If you look back in time, our forefathers used to have a red stone as a positive charm. In the recent century, the rubies became less significant. We now have diamonds, gold and metal of sorts. What I am trying to do is not to throw a ruby to your face but to subtly introduce the beautiful story of the ruby — ultimately, to invoke a positive notion in a piece of jewellery.

Over the years, anything that is stamped Italian has always been considered beautiful. When it comes to Italian jewellery, where do you see the origins of Italy coming into play?
I can tell where a piece of jewellery comes from by the way it is made. When you speak about Italians, you’re talking about beautiful things that represent beauty. This is something we celebrate everyday. I’d attribute this to our 2,000 years of history from the Roman period to Medieval times, up to Renaissance.

On a personal note, how has the ruby impacted the way you design your pieces?

As an artist, you’re continuously searching for something new. Inspired by the beautiful story of the ruby, I am designing with a more holistic mindset. Do people believe that it’ll be magical? No. Do people think it was a kind offer? Perhaps, yes. Does it bring good luck? I hope so. But I have received over 6,000 letters from customers all over the world stating that the Roberto Coin pieces have brought them some sort of positivity in their life.

I hope that it’ll always bring prosperity, longevity and happiness to the person wearing it. But look, this is not magic. It is sharing positivity through tiny detailing like this that would create that intimate relationship between my designs, the customers and myself.

Each ruby is a little gift from me to everyone. But to believe or not, it’s entirely up to you.